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In the UK it is illegal to telephone persons who have registered their telephone numbers with the Telephone Preference Service (TPS). Any company or organisation doing so risks a fine of up to £5,000.
All voice messages sent within the UK are pre-screened against phone numbers registered with the TPS.
The one exception to the above is that it is permissible to call existing customers or persons where there is a prior and ongoing relationship. This could include store customers, members of a political party, supporters of a particular charity, etc.
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Voice Broadcasting Can Double or Treble Your Response Rate
Statistics reveal that only around 20% of direct mail is ever opened. Most is consigned directly to the trash bin. Voice Broadcasting has been shown to yield up to 3 times the response rate of direct mail or telemarketing campaigns. A voice broadcast can also smoothe the way for direct mail by alerting the prospect to its arrival, thereby enhancing the chance of it being opened.
Many people hang up on telemarketers
before they ever get a chance to deliver
their message. Voice broadcasting is
much less intrusive than a "live"
telemarketer. People are more receptive
to your sales message. Your voice
broadcast will be fully listened to most
of the time,
specially if it interesting with a worth
while offer.
Voice Broadcasting Offers Message Consistency
Since your voice broadcast message is digitally recorded, there is never any variation in the message delivery. It is always consistent and absolutely perfect -- every single time!
Voice Broadcasting Will Improve Your Productivity
If you are thinking, "My salespeople are well paid. They should be on the phone contacting our database"...then think again! Your well-paid salespeople shouldn't be wasting time on cold canvassing. They should be doing what they do best, and doing what should be most profitable for your company – talking to decision makers and selling. Let voice broadcasting do the work of contacting your database, leaving your salespeople to focus on the bigger picture by generating sales. |
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